Advantage Raving Fans is a company-wide initiative aimed at providing outrageously positive service to our members and clients. In fact, we are aiming to make your experience so great that you become our strongest advocate.
The theory goes like this: Customers who have a outrageously positive experience with a company are so enthused that they tell their friends and family, i.e., they become "Raving Fans." In a nutshell, we believe that by providing the best service, our members and clients will become our best salespeople by referring others.
Please let us know what we are doing, or not doing, to live up to our Raving Fan service standard.
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Raving Fans is a concept pioneered by business gurus Ken Blanchard, Harvey MacKay, and Sheldon Bowles and was the topic of their best selling book title Raving Fans - a Revolutionary Approach to Customer Service.
